Business Source Ultimate for BNAD314

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Introduction

In this tutorial, you'll learn how to use Business Source Ultimate (BSU) to locate company information.

BSU is a comprehensive business database that contains scholarly articles, financial data, industry reports, SWOT analyses, company profiles, market research reports, and much more.

Your Assignment

You have a group project that will require analyzing a substantial amount of financial data and scholarly research on a company of your choice.

For this example, let's say your group decides to explore Intel Corp


Basic Company Research

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Instead of doing a basic keyword search, use the database filters to limit your search to return more relevant results. 

 Your Turn:

  • Type Intel in the first search box without clicking the Search button.
  • Change the corresponding drop-down box from Select a Field (optional) to CO Company Entity.
  • In the Search Options area, locate Publication Type under the Limit your results heading.
  • Select Industry Profile.
  • Select the Search button.

Basic Company Research

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 How many results did you find?

Basic Company Research

3 of 4On the left side you'll see the Refine Results menu.
  •  Scroll down until you find the Subject header (note that this is a different filter than Subject: Thesaurus Term).
  • Select Subject or the > to see the results.

Which of these subjects has the most search results?

Basic Company Research

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From the results, scroll down to locate the report
UNITED STATES TELECOMMUNICATIONS.

What year was this report published?

Article searching

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Now let's see if there are any academic articles written about leadership at Intel. 

Your Turn:

  • Scroll to the top of the page.
  • Select New Search in the upper left corner to remove all of the previous limiters.
  • Type Intel in the first search box without pressing the search button.
  • Change the corresponding drop-down box from Select a Field (optional) to CO Company Entity.
  • In the second search box, type leadership.
  • Select the Search button.

Article searching

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In the Refine Results menu (left side), you'll find a category titled Source Types.

How many articles are listed for Academic Journals?

Helpful BSU Tools

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View the record of an article to see the different tools you can use in BSU.

Your Turn:

  • With the same set of search results, now select Academic Journals.
  • Skim the titles of your search results for the article The open kimono: How Intel balances trust and power to maintain platform leadership.
  • Select the article title

On the right hand side of the article record, there are a number of tools you can use to interact with the document.

Helpful BSU Tools

2 of 2Under the Tools (right side) section, select the  icon. (You may have to scroll to the right to view the Tools.)

How many different citation formats are available?

Which of these is not currently an option listed under Tools?

Company Information

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In addition to the basic search results, Business Source Ultimate is an excellent resource for locating quick facts about companies.

Your Turn:

  • Select the Company Information tab in the blue menu at the top of the web page .
  • In the search box, type Intel and select Search.
  • From the results, select Intel Corp. (INTC).

Company Information

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Look for the Financials section under Company Data.

What is the reported Net Profit?

 

Company Information

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Next, go to the Industry section under Company Data.

What is the first NAICS code listed on this company?

Related Information

Return to the top of the page and locate the Related Information box on the left side of the screen.

  • Under Related Information, select SWOT Analyses.
  • Locate the report Intel Corporation SWOT Analysis from July 2017.
  • Open the report by selecting the PDF Full Text link.

According to this 2017 report, what is one weakness listed for Intel in the SWOT analysis?

 

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