Business Source Ultimate for BNAD314

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Introduction

In this tutorial, you'll learn how to use Business Source Ultimate (BSU) to locate company information.

What is BSU?

BSU is a comprehensive business database that contains scholarly articles, financial data, industry reports, SWOT analyses, company profiles, market reports, and more.

Your Assignment

In your class, you have a group project that requires analyzing a substantial amount of financial data and scholarly research on a company of your choice.

For this example, let's say your group decides to explore Intel Corp

            

Basic Company Research

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Instead of doing a basic keyword search, use the database filters to limit your search to return more relevant results. 

 Your Turn:

  • Change the corresponding drop-down box from Select a Field (optional) to CO Company Entity.
  • Scroll down to the Search Options area, 
  • Locate Publication Type 
  • Select Industry Profile.
  • Scroll back up 
  • Type Intel in the first search box 
  • Click Search

Basic Company Research

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 How many results did you find?

Basic Company Research

3 of 5On the left side you'll see the Refine Results menu.
  •  Scroll down until you find the Subject header (note that this is a different filter than Subject: Thesaurus Term).
  • Select Subject or the > to see the results.

Basic Company Research

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Which of these subjects has the most search results?

Basic Company Research

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Your Turn:

From the results, scroll down to locate the report
UNITED STATES TELECOMMUNICATIONS.

What year was this report published?

Article searching

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Now let's see if there are any academic articles written about leadership at Intel. 

Your Turn:

  • Scroll to the top of the page.
  • Select New Search in the upper left corner to remove all of the previous limiters.
  • Type Intel in the first search box without pressing the search button.
  • Change the corresponding drop-down box from Select a Field (optional) to CO Company Entity
  • In the second search box, type leadership.
  • Select the Search button.

Article searching

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In the Refine Results menu (left side), you'll find a category titled Source Types.

How many articles are listed for Academic Journals?

Helpful BSU Tools

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View the record of an article to see the different tools you can use in BSU.

Your Turn:

  • With the same set of search results, now select Academic Journals
  • Locate the article The open kimono: How Intel balances trust and power to maintain platform leadership.
  • Select the article title

Helpful BSU Tools

2 of 4On the right hand side of the article record, there are a number of tools you can use to interact with the document.

Your Turn:

  • Under the Tools (right side) section, select the  icon. (You may have to scroll to the right to view the Tools.)

Helpful BSU Tools

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How many different citation formats are available?

Helpful BSU Tools

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Which of these is not currently an option listed under Tools?

Company Information

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In addition to the basic search results, BSU is an excellent resource for locating quick facts about companies.

Your Turn:

  • Select the Company Information tab in the blue menu at the top of the web page
  • In the search box, type Intel and select Search
  • From the results, select Intel Corp. (INTC)

Company Information

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Your Turn:

Look for the Financials section under Company Data.

What is the reported Net Profit?

Company Information

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Your Turn:

Next, go to the Industry section under Company Data.

What is the first NAICS code listed on this company?

 

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You have completed this tutorial and are ready for your assignment.

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