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In this tutorial, you'll learn how to use Business Source Ultimate (BSU) to locate company information.
BSU is a comprehensive business database that contains scholarly articles, financial data, industry reports, SWOT analyses, company profiles, market research reports, and much more.
You have a group project that will require analyzing a substantial amount of financial data and scholarly research on a company of your choice.
For this example, let's say your group decides to explore Intel Corp.
Instead of doing a basic keyword search, use the database filters to limit your search to return more relevant results.
How many results did you find?
Which of these subjects has the most search results?
From the results, scroll down to locate the report
UNITED STATES TELECOMMUNICATIONS.
What year was this report published?
Now let's see if there are any academic articles written about leadership at Intel.
In the Refine Results menu (left side), you'll find a category titled Source Types.
How many articles are listed for Academic Journals?
View the record of an article to see the different tools you can use in BSU.
On the right hand side of the article record, there are a number of tools you can use to interact with the document.
How many different citation formats are available?
Which of these is not currently an option listed under Tools?
In addition to the basic search results, Business Source Ultimate is an excellent resource for locating quick facts about companies.
Look for the Financials section under Company Data.
What is the reported Net Profit?
Next, go to the Industry section under Company Data.
What is the first NAICS code listed on this company?
Return to the top of the page and locate the Related Information box on the left side of the screen.
According to this 2017 report, what is one weakness listed for Intel in the SWOT analysis?
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