In this tutorial, you'll learn how to use Business Source Ultimate (BSU) to locate company information.
BSU is a comprehensive business database that contains scholarly articles, financial data, industry reports, SWOT analyses, company profiles, market research reports, and much more.
On the right side of the screen, you should see the BSU search interface. You can always access this database through D2L or from the UA Libraries homepage.
Use the arrows below to navigate through the tutorial.
You have a group project that will require analyzing a substantial amount of financial data and scholarly research on a company of your choice.
For this example, let's say your group decides to explore the following company:
There are many ways to get started, and you'll want to be strategic in your searching.
Instead of doing a basic keyword search, use the database filters to limit your search to return more relevant results.
1. Type Intel in the first search box
2. Change the corresponding drop-down box from Select a Field (optional) to CO Company Entity.
3. In the Search Options area, locate Publication Type under the Limit your results heading and select Industry Profile.
4. Select the Search button.
How many results did you find?
On the left side you'll see the Refine Results menu. Scroll down until you find the Geography header. Select Geography or the > to see the results.
Which of these countries is represented most in your search results?
From the results, scroll down to locate the report
UNITED STATES TELECOMMUNICATIONS.
What year was this report published?
Now let's see if there are any academic articles written about leadership at Intel.
What are academic articles?
1. Scroll to the top of the page.
2. Select New Search in the upper left corner to remove all of the previous limiters.
2. Type Intel in the first search box.
3. Change the corresponding drop-down box from Select a Field (optional) to CO Company Entity.
2. In the second search box, type leadership.
3. Select the Search button.
In the Refine Results menu (left side), you'll find a category titled Source Types.
How many articles are listed for Academic Journals?
With the same set of search results, now select Academic Journals.
Skim the titles of your search results for the article The open kimono: How Intel balances trust and power to maintain platform leadership.
Select the article title to view the record and the different tools you can use in BSU.
BSU has many tools to help you conduct and organize your research.
Under the Tools (right side) section, select the icon. (You may have to scroll to the right to view the Tools.)
How many different citation formats are available?
Which of these is not currently an option listed under Tools?
In addition to the basic search results, Business Source Ultimate is an excellent resource for locating quick facts about companies.
Select the Company Information tab at the top of the page.
In the search box, type Intel and select Search.
From the results, select Intel Corp. (INTC).
Look for the Financials section under Company Data.
What is the reported Net Profit?
Next, go to the Industry section. (Look under On this page, highlighted in the blue box.)
What is the first NAICS code listed this company?
Return to the top of the page and locate the Related Information box on the left side of the screen.
Under Related Information, select SWOT Analyses.
Locate the report Intel Corporation SWOT Analysis from July 2017.
Open the report by selecting the PDF Full Text link.
According to this 2017 report, what is one weakness listed for Intel in the SWOT analysis?
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