Open http://bao.esri.com/ in another browser window to work through this tutorial side by side.
Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area.
In order to complete this tutorial you will create an account with Esri. To do this follow this link BAO Registration Link.
Once you complete that process in another tab or window. Return here to complete the tutorial.
Enter your unique username and password to proceed in to the BAO database.
Examine this BAO SpicyNodeconcept map of what type of data is available through the University of Arizona.
There are four different primary options for selecting your location. Esri provides a quick one minute video explaining how to quickly get started.
For the purpose of this tutorial we will examine Yuma Arizona. From the landing page follow the "Select Your Location" link.
Now choose the "Select Geographies" Option. This will allow you to select from a list of predefined geographies.
Click on the Zip Codes button, since we don't know the Zip Codes for Yuma I will select the Zip Codes by Metropolitan Area (CBSAs). I will scroll down until I find the Metro Area for Yuma.
Select all eight zip codes (three for Yuma and five for surrounding areas). Now Apply.
Now close the pop-up by clicking on the small x.
If you hover over a boundary area you a description will appear, in the subgeography description the zip code will appear.
Click on the zip code to the far north, it should be 85344. Now double click, a box should appear, now choose the edit site. Uncheck the zip code 85344. Apply.
Now lets generate some reports for these zip codes.
What zip code is reaches furthest to the south and east?
To understand how to quickly get started utilizing reports, watch this 2 minute video from Esri.
Follow the link on the 'Get Reports' tab. A list of reports should appear. Choose the 'Business Summary' report. Select the 'Run Reports' button, in a few minutes a link the report should appear in your email. Open the report.
Retail Trade makes up what percentage of the businesses in these 8 counties?
To see all of the different reports available go to the BAO SpicyNode and select the 'Business/Consumer Data.'
Watch this one and one-half minute introductory video about researching the market.
Go to the 'Research Market' tab. Choose, 'Create Color-Coded Map' option.
Select the, 'Choose Variable' button, in the 'Category' drop down, choose 'Retail Marketplace.'
Click on the + and choose the '2010 Total Retail Sales'
For the zip code 85365, what was the total retail sales for 2010?
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