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Utilizing extensive demographic, consumer spending, and business data, ArcGIS Business Analyst provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area.
In order to complete this tutorial you will create an account with Esri. To do this follow this link for directions on creating an account.
Once you complete that process in another tab or window, return here to complete the tutorial.
There are four different primary options for selecting your location. Esri provides a short video
explaining how to quickly get started.
For the purpose of this tutorial we will examine Yuma Arizona.
Now close the pop-up by clicking on the small x.
If you hover over a boundary area the sub-geography description the zip code will appear.
Now lets generate some reports for these zip codes.
What zip code is reaches furthest to the south and east?
To understand how to quickly get started utilizing reports, watch this: 2 minute video from Esri.
Retail Trade makes up what percentage of the businesses in these 8 counties?
To see all of the different reports available go to the SpicyNode and select the 'Business/Consumer Data'.
Watch this one and one-half minuteintroductory video about researching the market.
For the zip code 85365, what was the total retail sales for 2010?
Please enter your name and email address to retrieve a copy of your completed quiz.
You can enter multiple email addresses separated by commas. If you are doing this for a class, you may need to enter your instructor's email address also.