Euromonitor's Passport Database

Open http://www.library.arizona.edu/search/articles/dbfind.php?shortname=euromonitor in another browser window to work through this tutorial side by side.

This tutorial will introduce you to Euromonitor's Passport Database, where you can find information about brands, companies, industries, and consumer trends by country and region.

In order to use the database, you first need to accept Euromonitor's terms & conditions. To accept, scroll down the page at right and select the Accept button.

Use the arrows below to navigate through the tutorial.

Brand Searching

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Your task: To find out what information is available about Pepsi in the Philippines and compare that to several other countries in the region.

To search by a brand, select the Search tab at the top of the page.

Search tab in Euromonitor

Brand Searching

2 of 7From the Categories and Topics drop-down menu, select Brands and then Start.

Categories and Topics drop-down menu

Brand Searching

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Next, type the brand you're searching for, Pepsi, in the search box (where it says "Type Brand Name").

A list of brands associated with Pepsi should populate the page. For this example, select:

  • Caffeine Free Pepsi
  • Diet Pepsi
  • Pepsi

Then select Next >

Select Pepsi brands

Brand Searching

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Now select Soft Drinks from the Industry Categories.

 Select Soft Drinks

Then select Next >

Brand Searching

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Expand the resulting options by choosing the > button for Asia Pacific.

Expand Asia Pacific

Brand Searching

6 of 7Select the following countries:
  • Philippines
  • Singapore
  • South Korea
  • Taiwan

Select Search >

Select countries

Brand Searching

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Select the Brand share link in the results.

Select brand share

In this chart, you'll see the market share by country and year from 2009 to 2014. 

In 2014, in which country did Pepsi have the largest market share?

Company Searching

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Now we'll search by company.

Select the Passport icon in the top left corner to return to the home page.

Your task: To find the country in Eastern Europe where Monster controls the highest percentage of the sports and energy drinks market.

To search by company, select the Search tab at the top of the page.

Search tab in Euromonitor

Company Searching

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From the Categories and Topics drop-down menu, select Companies and then Start.

Enter Monster in the search box. Hit Enter/Return.

Select Global Brand Owner.

From the resulting options, select Monster Beverage Corp.

On the next screen, select the > by Soft Drinks. Then select Sports and Energy Drinks. Then select Next >

Company Searching

3 of 4Expand the resulting options by choosing the > button for Eastern Europe.

Select the following countries:

  • Croatia
  • Lithuania
  • Estonia
  • Ukraine

Select Search >

Company Searching

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Under Popular Statistics, select Company Shares.

For geographies, select

In 2014, in which country did Monster have the largest share of the market?

Consumer Trends

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Now let's look at consumer trends for Brazil.

Return to Euromonitor's home page by selecting the Passport icon in the top left corner of the page.

Hover over the Consumers tab in the top black ribbon. Select Consumer Trends and Lifestyles.

Select Consumers tab

Under Analysis Finder, leave All Analysis selected. Open the Choose Geography drop-down menu and select Latin American and then Brazil.

Select Go >

Consumer Trends

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To answer the question below, open the report titled "Brazilian Consumers in 2020: A Look into the Future | Jun 2014."

According to the report, which luxury goods market is expected to show the greatest real growth in Brazil from 2009-2018?

The End

Congratulations, you've completed this tutorial!

 Follow this link to take the QUIZ.