Euromonitor's Passport Database

Open http://www.library.arizona.edu/search/articles/dbfind.php?shortname=euromonitor in another browser window to work through this tutorial side by side.

This tutorial will introduce you to Euromonitor's Passport Database where you can find information about brands, companies, industries, and consumer trends by country and region.

In order to use the database, you first must accept Euromonitor's terms & conditions. To accept, scroll down and select the Accept button.

Use the arrows below to navigate through the tutorial.

Brand Searching

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In this example we will find out what information is available about Pepsi in the Philippines and compare that to several other countries in the region.

To search by a brand, select Companies or Brands under Menu Search.

 

Search by Brand or Industry

Brand Searching

2 of 6Now select the Brands button. Next type the brand you are searching for, Pepsi, in the search box. Select the Search > button.

searching for brands

Brand Searching

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A list of brands associated with Pepsi should populate the Brand Selection box. In that box, choose the brands you wish to research. For this example, select

  • Caffeine Free Pepsi
  • Diet Pepsi
  • Pepsi

selecting brands

Then click Now Choose Categories >

 

Brand Searching

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Next, select Soft Drinks in the Category Tree box.

 ticking the industry

Click Now Choose Geographies >

Brand Searching

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Expand the resulting options by choosing the + button by Asia Pacific. Select the following countries:

  • Philippines
  • Singapore
  • South Korea
  • Taiwan

Select Run Search >

selecting country

 

Brand Searching

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Select the Brand Share link in the results (if you hover over it, a hyperlink should appear).

selecting the brand report

In this chart, you will see the market share by country and year from 2008 to 2013. 

In 2013, in which country did Pepsi have the largest market share?

   

Company Searching

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Now we'll learn how to search by company.

Select the Passport icon in the top left corner to return to the home page.

For this example, we will see the areas of the world where Bunge, Ltd. controls the highest percent of the Oils & Fats food market.

To search by company, select Companies or Brands under Menu Search.

 search by company 

Company Searching

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Make sure the Companies button is selected (beneath the search box in the upper left). Enter Bunge in the search box. Select the Search > button.

In the Company Selection box, you will have several options. For this exercise, select Global Brand Owner and  Bunge Ltd.

Click Now Choose Categories >.

selecting company 2 

 

Company Searching

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In the Category Tree box, select the Oils and Fats. It will automatically populate the Category Summary box on the right with that choice.

Click Now Choose Geographies >

 company search select product cats

Company Searching

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Expand the resulting options by choosing the + button by Eastern European. Select the following countries:

  • Croatia
  • Czech Republic
  • Macedonia
  • Russia
  • Ukraine

Select the Run Search > button to see what data and reports are available for these geographies.

choosing geographies for company search

Company Searching

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Select the Company Shares link in the results (if you hover over it, a hyperlink should appear).

In the results list, you will see a number of different reports. There are reports by product category for Oils and Fats for each country chosen.

To answer the question below, open the report called Company Shares from July 2013. This will bring you to a page with Bunge's percent of market share for the last six years.

In 2013, where did Bunge, Ltd. have the largest market share?

Consumer Trends

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Now let's l look at the consumer megatrends for Brazil.

Make sure you are on Euromonitor's home page by selecting the Passport icon in the top left corner of the page.

Hover your mouse over the Countries & Consumers tab in the top black ribbon. Select Consumer Trends and Lifestyles.

Consumer Trends 1

 

Consumer Trends

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Under Search Tree, open the drop-down menu and select Consumer Megatrends.

Under Analysis Finder, leave All Analysis selected. Open the Select Geography drop-down menu and select Latin American and then Brazil.

Click Go.

Consumer Trends

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To answer the questions below, open up the report titled "How BRICS Consumers Behave - Executive Briefing Strategy Briefing | Aug 2013."

Note: You may need to click on View full Screen as PDF link to better see the report.

According to page / slide 7 of the HOW BRICS CONSUMERS BEHAVE - Executive summary, Brazil's consumers spend the most on which category compared to the other BRIC countries?