Euromonitor's Passport Database

Open http://www.library.arizona.edu/search/articles/dbfind.php?shortname=euromonitor in another browser window to work through this tutorial side by side.

This tutorial will introduce you to Euromonitor's Passport Database, where you can find information about brands, companies, industries, and consumer trends by country and region.

In order to use the database, you first must accept Euromonitor's terms & conditions. To accept, scroll down the page at right and select the Accept button.

Use the arrows below to navigate through the tutorial.

Brand Searching

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In this example we'll find out what information is available about Pepsi in the Philippines and compare that to several other countries in the region.

To search by a brand, select Companies or Brands under Menu Search.

 

Search by Brand or Industry

Brand Searching

2 of 6Now select the Brands button. Next, type the brand you're searching for, Pepsi, in the search box. Select the Search > button.

searching for brands

Brand Searching

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A list of brands associated with Pepsi should populate the Brand Selection box. In that box, choose the brands you want to research. For this example, select

  • Caffeine Free Pepsi
  • Diet Pepsi
  • Pepsi

selecting brands

Then select Now Choose Categories >

 

Brand Searching

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Next, select Soft Drinks in the Category Tree box.

 ticking the industry

Select the Now Choose Geographies > button.

Brand Searching

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Expand the resulting options by choosing the + button by Asia Pacific. Select the following countries:

  • Philippines
  • Singapore
  • South Korea
  • Taiwan

Select Run Search >

selecting country

 

Brand Searching

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Select the Brand Share link in the results (if you hover over it, a hyperlink should appear).

selecting the brand report

In this chart, you'll see the market share by country and year from 2008 to 2013. 

In 2013, in which country did Pepsi have the largest market share?

   

Company Searching

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Now we'll learn how to search by company.

Select the Passport icon in the top left corner to return to the home page.

For this example, we'll see the areas of the world where Bunge, Ltd. controls the highest percent of the Oils & Fats food market.

To search by company, select Companies or Brands under Menu Search.

 search by company 

Company Searching

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Make sure the Companies button is selected (beneath the search box in the upper left). Enter Bunge in the search box. Select the Search > button.

In the Company Selection box, you have several options. For this exercise, select Global Brand Owner and Bunge Ltd.

Select the Now Choose Categories > button.

selecting company 2 

 

Company Searching

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In the Category Tree box, select Oils and Fats. It'll automatically populate the Category Summary box on the right with that choice.

Select Now Choose Geographies >

 company search select product cats

Company Searching

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Expand the resulting options by choosing the + button by Eastern Europe. Select the following countries:

  • Croatia
  • Czech Republic
  • Macedonia
  • Russia
  • Ukraine

Select the Run Search > button.

choosing geographies for company search

Company Searching

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Select the Company Shares link in the results (if you hover over it, a hyperlink should appear).

This will bring you to a page with Bunge's percent of market share for the last six years.

In 2013, where did Bunge, Ltd. have the largest market share?

Consumer Trends

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Now let's look at the consumer megatrends for Brazil.

Make sure you're on Euromonitor's home page by selecting the Passport icon in the top left corner of the page.

Hover your mouse over the Countries & Consumers tab in the top black ribbon. Select Consumer Trends and Lifestyles.

Consumer Trends 1

 

Consumer Trends

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Under Search Tree, open the drop-down menu and select Consumer Megatrends.

Under Analysis Finder, leave All Analysis selected. Open the Select Geography drop-down menu and select Latin American and then Brazil.

Select Go >.

Consumer Trends

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To answer the question below, open the report titled "Brazilian Consumers in 2020: A Look into the Future | Jun 2014."

According to the report, which luxury goods market is expected to show the greatest real growth in Brazil from 2009-2018?

 

 

The End

Congratulations, you've completed this tutorial!

 

Follow the link to complete the Quiz.