IBISWorld for BNAD314

Open http://www.library.arizona.edu/search/articles/dbfind.php?shortname=ibis

in another browser window to work through this tutorial side by side.

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This box contains instructions on how to use the website to the right.

          

Use the arrows below to navigate through the tutorial.

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To your right you should see the IBISWorld search interface. You can always access this database through Blackboard or from the UA Libraries home page.

IBISWorld provides access to a comprehensive collection of Industry Market Research and Industry Risk Ratings.


Search by NAICS

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You may search IBISWorld by NAICS code, industry name, company name, or brand name.

The simplest way to search is by NAICS code.

Your Turn:

From previous tutorials, you should remember that Intel Corp.'s main NAICS code is 334413.

  • Enter 334413 into the search box.

Note that more than one report appears in the results because many NAICS codes can be subdivided into multiple industries.

Search by NAICS

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Aside from Semiconductor & Circuit Manufacturing in the US, what other industry comes up in the search?

Search by Industry Name

If you weren't sure of the NAICS code, you could search by industry name.

Your Turn:

  • Enter microprocessors into either search box.

Aside from Semiconductor & Circuit Manufacturing in the US, what is another report in the search?

Search by Company

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Another option is to search by company name. This method will ONLY work if the company is mentioned in the report.

Your Turn:

  • Search for General Electric
  • Now open the report titled Medical Device Manufacturing in the US

Search by Company

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According to this report, what is another major competitor in this market? (Look under the Major Companies tab.)

Search by Brand

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Another way to find the industry report is to search by brand.  

Your Turn:

  • Search for Coca Cola 
  • Open the Soda Production in the US report
  • Select the Products & Markets tab.

According to this report, what percentage of the product is distributed through vending machines?

Search by Brand

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  • Next select the Industry Outlook tab

According to this report, is revenue predicted to increase or decrease (in general)?

Search by Brand

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  • Now select the Industry Performance tab.

In 2012, how did the industry's revenue growth perform?

The End

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