IBISWorld for BNAD314

Open http://www.library.arizona.edu/search/articles/dbfind.php?shortname=ibis in another browser window to work through this tutorial side by side.

In this tutorial, you will learn how to find industry reports using IBISWorld. IBISWorld provides access to a comprehensive collection of Industry Market Research and Industry Risk Ratings.

On the right side of the screen, you should see the IBISWorld search interface. You can always access this database through Blackboard or from the UA Libraries homepage.

Use the arrows below to navigate through the tutorial.

Search by NAICS

You may search IBISWorld by NAICS code, industry name, company name, and by brand name.

The simplest way to search is by NAICS code. From our previous tutorials, we remember that Intel Corporation's main NAICS code is 334413. Enter that into the search box.

Aside from Semiconductor & Circuit Manufacturing in the US, what is the other industry that comes up in the search?

The reason that more than two reports appeared in the search is because many NAICS codes can be subdivided into multiple industries.

Search by Industry Name

If I wasn't sure of the NAICS code, I could search by industry name. Enter Microprocessors into the search box.

Aside from Semiconductor & Circuit Manufacturing in the US, what is another report in the search?


Search by Company

Another option is to search by company name. This method will work if the company is mentioned in the report but will not work if it isn't.

Search for General Electric. Now open the report titled Medical Device Manufacturing in the US. According to this report, what is another major competitor in this market? (look under the Major Companies tab)


Search by Brand

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Another way to find the industry report is to search by brand.  

Search for Sprite and then open the Soda Production in the US report. Select the Products & Markets tab. According to this report, Sparkling Water has what percentage of the market share?

Search by Brand

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Next select the Industry Outlook tab. According to this report, is soda sales revenue  predicted, in general, to increase or decrease?

Now select the Industry Performance tab. In 2012, how did the industry's revenue growth perform?


The End

Congratulations, you have completed this tutorial!

Follow this link to take the quiz on the NAICS tutorial and the IBISWorld tutorial: 

Take the Quiz Now!



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