This box contains instructions on how to use the website on the right.
Use the arrows below to navigate through the tutorial.
In this tutorial you will learn how to use different features of ReferenceUSA.
A word of caution: ReferenceUSA offers personal information that could be considered an infringement into privacy, so please use the information in a professional manner.
For this first search you are interested in the niche grocery store businesses located near the University of Arizona.
The homepage has several databases available to you.
Once inside the U.S. Businesses Database, follow this path:
Once the box for Keyword/SIC/NAICS is checked a dialog box will appear. Scroll down to the dialog box for Keyword/SIC/NAICS.
Once you select 541105 - GROCERS-RETAIL, it will show up in the box labeled SELECTED below the search results.
Because we are interested in niche grocery store businesses near the University of Arizona we need to narrow our geography area.
A simple way to accomplish this is by selecting zip codes near the University of Arizona.
85719, 85705, 85701, 85721, 85713, 85716
Use the search results generated to answer the following question:
How many grocery stores are located near the University of Arizona?
Looks like there are fewer than 100 grocery stores in these zip codes. Let's take a look at one.
Locate the store Aqua Vita and click on it.
This report is particularly helpful because it identifies other SIC/NAICS Codes that may relate to your subject matter.
Which other SIC and NAICS codes could you use?
This section introduces the ReferenceUSA database, U.S. Consumers/Lifestyles.
Because of its level of detail this tool is typically used to assist market research. This level of detail is especially useful when you need to learn more about a specific geographic area or region.
However, a word of caution, because of the level of personal detail, if used carelessly you could be in violation of federal, state, and local laws.
We are interested in a particular city in the state of Delaware.
Now that we a list of many of the citizens of Selbyville, we want to find out which folks have a home income between $100,000 and $150,000.
How many residents does Selyville, DE have living in households valued between 0,000-149,999?
Now lets practice downloading reports. ReferenceUSA provides several report options.
Open and view the downloaded file. Scroll to the right and look at the different lifestyle categories.
In the document, scroll to the right and look through the Lifestyle categories. Locate the column associated with Purchase Behavior. Which of these is not one of the attributes listed in that column?
Using the data from the document, which one of these is a lifestyle category?
Congratulations! You have completed this tutorial.
If you would like more information on how to use this database and other business databases, contact Jason Dewland at firstname.lastname@example.org
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