MKTG 456 – International Marketing Management: Library Research Guide
Environmental Analysis
Consumers
- Global Market Information Database (GMID) - Core Statistics
This database is an excellent source of data about consumers and products in different countries.
- MarketResearch.com Academic
Database of full-text market research reports covering market size, competition, trends, and forecasts of a variety of industries. Also includes reports about different demographic groups.
You may also be able to find some information about consumers in foreign markets by searching the business article databases, ABI/Inform, Business Source Complete, and Business & Company Resource Center. Try searches on your product (e.g., coffee, not Starbucks) and consumers and the name of your country.
Countries
Business Source Complete
Some country reports from Country Watch and EIU are available in the Business Source Complete database. Do a search on your country, then click on the tab for Country Reports.
Economist Intelligence Unit Country Reports
Background and historical context of current economic and political events and in-depth analysis of political and economic trends for over 200 countries.
Economist Intelligence Unit Market Indicators and Forecast Data Service
Market indicators and forecast data available by individual countries or global regions.
Europa World Plus
Database of
political and economic information for more than 250 countries and territories.
SourceOECD
Full text of OECD publications, including books, reports, journals and data. Covers economic and social issues from macroeconomics, to trade, education, development and science and innovation.
STAT-USA
(Once inside the database, select Globus/NTDB). Database that includes current and historical economic and financial releases and economic data from the Federal Government's wealth of information on the U.S. economy. Also provides current and historical trade-related releases, industry sector analysis reports, international market research, trade opportunities, and country commercial guides.
United Nations Common Database (UNCDB)
Includes economic, social, health, political and other data from all countries of the world
World Development Indicators Online (WDI)
Provides access to 600+ development indicators, including financial statistics, country demographics, consumer data. Time series for 208 countries and 18 country groups from 1960 to 2004 are provided where data are available.
World Factbook
The World Factbook is produced by the CIA's Directorate of Intelligence. The Factbook is a comprehensive resource of facts and statistics on more than 250 countries and other entities, including information on people, the government, the economy, and more.
Tariff and Tax Information
Links to country and regional tariff & tax information.
2005 National Trade Estimate Report on Foreign Trade Barriers
From the Office of the United States Trade Representative.
Foreign-Trade Zones Board
From the International Trade Administration