MKTG 456 – International Marketing Management: Library Research Guide
Marketing Research
One of the best ways to find information about your company's marketing strategies, how they conduct market research, etc., is to read through articles about the company.
- ABI/Inform
Database of mostly full-text articles from nearly 1800 business periodicals. Try a search on the company name in the Company search field and Marketing in the Subjects search field.
- Business Source Complete
Database with full text from thousands of business publications. Also includes industry & market research reports from Datamonitor and country reports from CountryWatch and Business Monitor.
- Business & Company Resource Center
Database of company and industry profiles and articles from business periodicals. Mostly full-text. To find articles about a company's marketing research, do a Company search on your company's name, and then look at the articles ("Articles about this company") under teh heading "Sales and Marketing."and select your company.
You may also find information on marketing strategies in some of the market research reports:
MarketResearch.com Academic
Database of full-text market research reports covering market size, competition, trends, and forecasts of a variety of industries. Also includes reports about different demographic groups.
For in-depth marketing research reports on different countries, search the STAT-USA database described in the Environmental Analysis section.