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MKTG 456 – International Marketing Management: Library Research Guide



Pricing

ABI/Inform
Database of mostly full-text articles from nearly 1800 business periodicals. Try a search in the Subjects field on prices and your product or company (e.g., prices and coffee, or prices and Starbucks).

Business & Company Resource Center
Database of company and industry profiles and articles from business periodicals. Mostly full-text.  Do an Articles Search on the name of your industry (e.g., coffee, or retail industry) OR on the name of your company, click on the heading "Narrow by subdivision," then look for the subheading "prices and rates."

Business Source Complete
Database with full text from thousands of business publications. Also includes industry & market research reports from Datamonitor and country reports from CountryWatch and Business Monitor.


You may be able to get price information from the company's Web site, newspaper and magazine ads, or from contacts in another country who can obtain prices firsthand