MSE 443  Materials Engineering Design: Library Resources Guide

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Market/Consumer Research

Who is your target market? (i.e., who would potentially buy your product? What is the potential demand/need for your product?)
What are their demographics/lifestyle?
How will you market your product to various consumers?

Demographics USA - County Edition
HF 5415.1 D46 Main Ref

Editor & Publisher Market Guide
HF5905 .E38 Main Ref

Household Spending: Who Spends How Much on What
HC110 .C6 A666 Main Ref
Based on the Consumer Expenditure Survey, this book contains extensive, detailed data about how consumers spend in different categories, in different areas of the country, and in different age groups.

Lifestyle Market Analyst
HF 5415.33 U6 L54 Info Commons Ref
Provides data on: 1) demographics and lifestyles by designated market area (city); 2) lifestyle profiles (examples of lifestyles include bicycling frequently, owning a computer, etc.); 3) consumer segment profiles (example of consumer segments include single females, 18-34 years old).

Market Profile Analysis: Tucson, AZ
HC 108 .T9 M22 Main Ref
Includes data for cities, counties, census tracts, and zip code areas in Arizona on population, households, income, education, labor force, industries, occupations, and business markets.

MediaMark
Available on CD-ROM in Info Commons Ref
Provides data on the demographics and media preferences of consumers of various products. Guide for using the CD.

Sourcebook of Zip Code Demographics
HA203 .S66 Main Ref

Statistical Universe
A comprehensive source to federal, state and local government statisitcs, as well as privately published and international and intergovernmental statistical sources.

TableBase
Provides data about companies, industries, products, markets and consumers.

U.S. Census American FactFinder
Maps & data tables from the 2000 Census.

 

 

Librarians:
Mary Feeney, Business Librarian
Jim Martin, Science-Engineering Librarian

Website created by Mary Feeney.