Market Research
Target Market Research
Who is your target market? (i.e., who would potentially buy your product?) What are their demographics/lifestyle? How will you market your product to various consumers?
Business & Company Resource Center
Database of company and industry profiles, company brand information, business rankings, investment reports, and articles from business periodicals. Mostly full-text. Do an Advanced Search using keywords like consumers or demographics and your product.
ABI/Inform
Includes citations and abstracts of articles in over 1000 academic journals, magazines, and newspapers(including the Wall Street Journal) of which over half are full-text. Broad subject coverage of business, management, accounting, information sciences, and related disciplines. Try searches on your product or service or industry and demographics or consumers or target market.
Business Source Complete
Business database that indexes over 10,000 scholarly business journals and other sources, with full text for over 9,500 titles. Also includes industry & market research reports from Datamonitor and country reports from CountryWatch and Business Monitor. Try searches on your product or service or industry and demographics or consumers or target market.
Lifestyle Market Analyst
HF 5415.33 U6 L54 Info Commons Ref
Provides data on: 1) demographics and lifestyles by designated market area (city); 2) lifestyle profiles (examples of lifestyles include bicycling frequently, owning a computer, etc.); 3) consumer segment profiles (example of consumer segments include single females, 18-34 years old).
Demographics USA - County Edition
HF 5415.1 D46 Main Ref
Editor & Publisher Market Guide
HF5905 .E38 Main Ref
Information for cities on number of fast food/chain restaurants, malls, retail outlets, and retail sales by category.
Global Market Information Database (GMID) - Core Statistics
This database is an excellent source of data about consumers and products in different countries. It covers hundreds of countries around the world and hundreds of consumer products.
Household Spending: Who Spends How Much on What
HC110 .C6 H68 Info Commons Ref
Based on the Consumer Expenditure Survey, this book contains extensive, detailed data about how consumers spend in different categories, in different areas of the country, and in different age groups.
Market Profile Analysis: Tucson, AZ
HC 108 .T9 M22 Main Ref
Includes data for cities, counties, census tracts, and zip code areas in Arizona on population, households, income, education, labor force, industries, occupations, and business markets.
MarketResearch.com Academic
MarketResearch.com Academic is a database of in-depth, full-text market research reports, primarily covering market size, competition, trends, and forecasts of a variety of industries, but also includes reports about different demographic groups.
MediaMark - Guide
Available on CD-ROM in Info Commons Ref - ask for the CD at the Reference Desk
Provides data on the demographics and media preferences of consumers of various products.
PRIZM Segmentation
Click on either Zip Code Look-Up or Segment Look-Up at the top of the page. Data about "lifestyle" segments, such as "Beltway Boomers" and "Urban Elders." Includes information on lifestyle traits, age ranges, housing types, education levels, and more. NOTE: Some information is by subscription-only.
Sourcebook of Zip Code Demographics
HA203 .S66 Main Ref
TableBase
Provides data about companies, industries, products, markets and consumers.
U.S. Census American FactFinder
Maps & data tables from the 2000 Census on many categories of demographics, and economic, housing, and social characteristics.
You may also find books about consumers by searching the library catalog by subject with subjects like Target Marketing, Lifestyles, Consumer Behavior, Consumers' Preferences, Market Segmentation.
Website created by Mary Feeney, and maintained by Laura Carscaddon,
The University of Arizona Library.